Letter of Transmittal
Date: March 12, 2013
Chris Johns
Chief Editor
National Geographic Magazine
P.O. Box 98199
Washington, D.C.
20090-8199
Dear Mr. Johns:
I have created a Public Service Announcement flyer concerning the issue of female feticide and infanticide in India. The medium in which my flyer will be displayed is the National Geographic magazine. My flyer is appropriate for this particular magazine because many people read it to learn about issues around the world. Lots of people don’t know about the issue of female feticide and infanticide in India, so my flyer will make them more aware that it is an urgent problem. The people that read National Geographic expect to already hear about different issues in the world, so seeing this flyer may make them more willing to donate to this cause.
This PSA’s purpose is to catch people’s attention – first with the bright red color and the disturbing sentence over the image of the baby – and then to bring them in to read below so that they become aware of the practice of female feticide and infanticide that is currently going on in India. I also wanted the PSA to tell that this actually is an urgent problem, which is why I added the statistic towards the bottom. I added that there are organizations available to donate to because I wanted people to know that they can do something to help. I conducted a survey to figure out exactly how much people knew about this issue and their opinions about it. Through my survey, I found that donating is what most people would be likely to do if they were to help. Finally, I wanted to persuade people into believing that they should get involved, even if it is simply through donations and raising awareness to the cause. To do this, I said, “we may be their only hope”.
From my survey, I learned that all of my audience who conducted the survey agreed that women were as equally important to society as men. However, not all of them agreed that female feticide and infanticide in India is an urgent problem, or that we should get involved to try to help. I also learned that most people would choose to donate if they were to help a cause. With these facts from surveying, I crafted the PSA in such a way to promote urgency (the startling statistic), make it seem like we need to get involved (we may be their only hope), and provide a way for people to help (donations). I also tried to evoke emotional appeal especially through the photo and sentence over the photo to grab the audience’s attention and hopefully make them a little more concerned about the issue.
Sincerely,
Abbey Weist
Works Cited for Flyer
Kumar, Palash. "India Has Killed 10 Million Girls in 20 Years - ABC News." ABCNews.com - Breaking News, Latest News & Top Video News - ABC News. http://abcnews.go.com/Health/story?id=2728976&page=1 (accessed February 28, 2013).
Photo Source: Carvalho, Nirmala. "Baby girl survives after being buried alive by her grandfather and mother." AsiaNews.it. www.asianews.it/news-en/Baby-girl-survives-after-being-buried-alive-by-her-grandfather-and-mother-9752.html (accessed February 28, 2013).
Chris Johns
Chief Editor
National Geographic Magazine
P.O. Box 98199
Washington, D.C.
20090-8199
Dear Mr. Johns:
I have created a Public Service Announcement flyer concerning the issue of female feticide and infanticide in India. The medium in which my flyer will be displayed is the National Geographic magazine. My flyer is appropriate for this particular magazine because many people read it to learn about issues around the world. Lots of people don’t know about the issue of female feticide and infanticide in India, so my flyer will make them more aware that it is an urgent problem. The people that read National Geographic expect to already hear about different issues in the world, so seeing this flyer may make them more willing to donate to this cause.
This PSA’s purpose is to catch people’s attention – first with the bright red color and the disturbing sentence over the image of the baby – and then to bring them in to read below so that they become aware of the practice of female feticide and infanticide that is currently going on in India. I also wanted the PSA to tell that this actually is an urgent problem, which is why I added the statistic towards the bottom. I added that there are organizations available to donate to because I wanted people to know that they can do something to help. I conducted a survey to figure out exactly how much people knew about this issue and their opinions about it. Through my survey, I found that donating is what most people would be likely to do if they were to help. Finally, I wanted to persuade people into believing that they should get involved, even if it is simply through donations and raising awareness to the cause. To do this, I said, “we may be their only hope”.
From my survey, I learned that all of my audience who conducted the survey agreed that women were as equally important to society as men. However, not all of them agreed that female feticide and infanticide in India is an urgent problem, or that we should get involved to try to help. I also learned that most people would choose to donate if they were to help a cause. With these facts from surveying, I crafted the PSA in such a way to promote urgency (the startling statistic), make it seem like we need to get involved (we may be their only hope), and provide a way for people to help (donations). I also tried to evoke emotional appeal especially through the photo and sentence over the photo to grab the audience’s attention and hopefully make them a little more concerned about the issue.
Sincerely,
Abbey Weist
Works Cited for Flyer
Kumar, Palash. "India Has Killed 10 Million Girls in 20 Years - ABC News." ABCNews.com - Breaking News, Latest News & Top Video News - ABC News. http://abcnews.go.com/Health/story?id=2728976&page=1 (accessed February 28, 2013).
Photo Source: Carvalho, Nirmala. "Baby girl survives after being buried alive by her grandfather and mother." AsiaNews.it. www.asianews.it/news-en/Baby-girl-survives-after-being-buried-alive-by-her-grandfather-and-mother-9752.html (accessed February 28, 2013).